In April 2020, EY-Parthenon surveyed 4,765 financial sector users in Colombia and Mexico to understand if the pandemic and social distancing measures had shifted their behavior towards banking services in any way. In November 2020 under “the new normal”, we surveyed 2,910 users and compared the results, only this time we also included users from Peru. The results revealed that the adoption of digital channels and mobile banking, particularly among the youth, has increased as a result of social distancing measures and will continue as users adapt to the new normal.